FashTech NYC - Visual Discovery in Fashion
“Pinterest - Search vs. Discovery ” by Vikram Bhaskaran - Head of Strategic Partnerships at Pinterest - discussing the power of Pinterest platform for fashion industry, what the 'Buy' button really means and looking back at key insight from how Pinterest was used during NYFW.
"Bloglovin - Visually Driven Content & Commerce" - Kamiu Lee - Head of Business Development at Bloglovin'. Discussion on empowering consumers though high quality, relevant and visually driven content. Insights from The Bloglovin' Shop's content-driven launch, and from branded partnerships with Gucci, H&M, and Burberry.
“Visually Empowering Retail” by Steve Semenzato – SVP North America at Cortexica – on an emerging technology that is changing the way we shop – visual search. Insights on how visual search is changing consumer behaviour for clients such as Macy's and Net-A-Porter. Also, we will learn about Cortexica's new retail platform.