Physical Fashion: Empowering Emerging Brands

Join Lightspeed and Appear Here as they discuss how attention to detail and location is giving independent tastemaker brands the competitive edge over household names.


Ecommerce is certainly a powerhouse for fashion sales, but bricks and mortar should not be overlooked. After all, fashion is tactile; it’s the relationship we have with apparel and the in store experience.


More than ever, independent fashion labels can leverage pop-ups and experiential shopping to sample markets, build their brand and their customer loyalty.


New technology has allowed for a democratisation of high street retail and digital marketing and social has been a key driving force behind many of these successful campaigns. ‘The Independents’ have a great edge on your normal high street brand combining unique appeal with great customer service.


Other panelists will include:


  • Becky Jones, Head of Special Projects, Appear Here

Becky works closely with independent brands and has put together projects key projects such as Topshop Fashion Week and Up Market


  • Aurelie Bordanat, UK Country Manager, Lightspeed

Aurélie’s passion for helping independent retailers is infectious and has played a big part in Lightspeed’s phenomenal growth in the UK. She enjoys working with retail brands to introduce ideas, technology and solutions that focus on business strategy and leading customer service. As a self-confessed shopaholic, she likes to support retailers by shopping locally too!


  • Independant brand (TBC)
  • Independant brand (TBC)


Lightspeed is dedicated to helping local businesses thrive, making your success ours. We ensure our customers have the most reliable and intuitive POS system and eCommerce solution on the market so you’re ready to meet customers online and in-person.

Appear Here brings together a community of brands, entrepreneurs and creatives to space in the world's best cities