5 Things You May Have Missed This Week
By Georgia Buchanan
1. Chanel’s “Data Centre” Runway
Chanel fashion shows have been quite the spectacle in recent seasons, placing its models in the middle of amazingly ‘Instagrammable’ settings such as a pop up airport terminal and a casino. Paris Fashion Week’s runway setting was no less original and eye-catching, but took on a somewhat deeper meaning than previous shows, by reflecting the digital disruption currently occurring within the fashion industry.
By taking the “off-catwalk commotion” (The Guardian) of the current season and placing it centre stage, Chanel retained its status as the biggest show in Paris. By opening the show with an anonymous model in a white plastic robot mask, Lagerfeld went against the current trend of using a supermodel with an enormous social following, and instead focused the viewers attention towards the “slightly sinister, unknowable might of data centres and servers racks”.
To read more about the electrifying show, click here.
2. The Model-Free British Vogue Issue
This month’s British Vogue is set to be unlike any other that has come before it, as there won’t be a single model in sight amongst the pages of the world-famous publication. For one month only, the latest designer clothes will be showcased by ‘real’ women, such as an architectural historian, a charity director, an ice-cream creator, and FashTech friend Kate Unsworth, CEO of Vinaya.
“I feel strongly that women who are in positions of authority or power, or who work in professions should be able to indulge their interest in clothes and fashion without it seeming frivolous or that they don’t care about their jobs enough,” said British Vogue editor Alexandra Shulman. “In this country there is still a stigma attached to clearly enjoying how you look and experimenting with it if you are a woman in the public eye and not in the fashion or entertainment business.”
To read more about the upcoming issue, click here.
3. Facebook’s New Marketplace
This week, Facebook expanded its horizon once again to incorporate a new Marketplace functionality to compete with the likes of Craigslist and eBay. Described as “a convenient destination to discover, buy, and sell items with people in your community”, it sounds like the social media giant could be on to a winner.
“Marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready to part with,” says Facebook’s Director of Product Management, Mary Ku. “We’ll continue to build new options and features to make this the best experience for people.”
Want to get started? Simply update the Facebook app on your phone, open it, click on the new shop icon at the bottom of the screen, and shop away! You’ll see photos of items for sale, and will be able to filter your searches in the same way as other online marketplace sites. Find a product you want and send the seller a direct message from Marketplace to make an offer. It is then up to you to complete the transaction; “Facebook does not facilitate the payment or delivery of items in Marketplace,” Ku explains.
The new feature will be available to all Facebook users over the age of 18 in the US, UK, Australia and New Zealand. Next up is expansion across more of the globe, as well as introduction to desktop.
4. Farfetch’s #TheOne Campaign
Online retailer Farfetch has launched a new campaign in which chosen influencers are promoting posts highlighting the one item they could not live without this autumn and winter. “We worked with creative agency Wednesday on the campaign,” said Farfetch CMO Stephanie Horton. “The premise of the campaign is to communicate that Farfetch lets you access and explore the world’s greatest selection of luxury from our global curators of boutiques and brands.”
The company is trying to initiate consumer engagement, getting them involved in the conversation and sharing the one dream product they have found through the website. In order to help them with this aim, Farfetch have created three video spots, each promoting a different product based on a specific scenario a consumer could be looking for, e.g. “The bag, for a lunch by the pool with friends in West Hollywood.”
Not only are they using influencers to promote the campaign, but also their own staff members, asking them to share their own stories of finding the perfect product. To read more about the campaign, click here.
5. Five Tech Highlights From This Season’s Fashion Weeks
This fashion week season was a fairly momentous one in terms of the level of innovation and originality presented, with so many designers and major fashion houses responding to the fast-paced ever-changing current consumer climate with big statements such as the new ‘see now, buy now’ movement. But aside from this prominent favourite, we also saw some fascinating new tech and digital launches across the New York, London, Milan and Paris fashion weeks.
Rachel Arthur listed five of her favourites for a Forbes article this week, including Hussein Chalayan’s Intel wearables, Chanel’s data centre, Burberry and Tommy Hilfiger’s chatbots, Hololens’ fashion week debut, and Rebecca Minkoff’s virtual try-on. To read about all five (plus one bonus) in more detail, click here.